Us / The story of …
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General Info:
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aromamusic is a berlin based label publishing flavoured microhouse and minimal since 2005;
we have released several compilations, CDs, vinyls and 66 digital releases (sept 2010).
our main focus is deep minimal house of course with a strong focus on Berlin, this is our homebase, we also do nice events with love and various art forms at places like ritterbutzke, arena club or maria club. we also rethink theory and we organized international conferences on club culture theory.
artists who have released with us were: aka aka, dj aroma, demir & seymen, sven wegner, sharon schael, haito göpfrich, lars wickinger, fenin, gianni vitiello, gebrüder teichmann, hakan lidbo, maertini brös, polina, christian quast and 45 more.
we have a compilation series called „flavours“ with contemporary club tracks from nice clubs in one city. berlin flavours is to be released with the 2nd issue on itunes in october, different european cities will follow.
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Electronic Wildstyle
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Its house , its techno, its minimal, its nubreaks, its chillout, its wild, its funky, its acid, it got bass, it grooves, its party, its intelligent, its tasty, it got flavour, its wild and its not just one style but its electronic…thats why it is: electronic wildstyle
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How it all began……
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Aromamusic was first a radioshow named klangmilieu on jazzwelle plus in munich. Then some international licences of the radioshow followed but in 1997 the radiomarket changed and aroma moved to berlin, so there was a need for a new media plattform for wild electronic music. Thats when the labelidea started. First there was tapes, in 2005 we actually started the label with vinyl, then compilation CDs and now its more and more Mp3 and files.
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Why a label ?
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Aromamusic is a plattform for different media and for different expressions in art, if its music, technology or visuals - its open and it is also discussing theoretical matters on what we do and how we do it . Its a project coordinated by one, but its based on a large family of contributors.
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Different Media ?
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Every media works differently. vinyl has a certain crowd, but it also has different structures for distribution. just like a CD or an Mp3 or a DVD. All have different possibilities. We did 3 compilation CDs so far for example, and thats a media which is not so dj friendly but the idea of the compilations was to bring home the club into your living room. A lot of times it was our personal request and need for a product that made us do it. Today we are mostly digital for reasons of distribution politics and environmental ideas. It may sound stupid but we are rethinking to go back to publish some vinyls again, since it seems that a lot of dj culture just rejects the digital completely.
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Future ?
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Now you know a lot about our past, what happens in the future we can`t say. We love what we are doing and Berlin is the best place in the world today to run a project like aromamusic.